Furthermore, this paper may help strategic management practitioners and scholars have deeper understanding on strategy formulation methodology from the design school of strategy and strategy formulation and implementation tools such as Porter's value cahin analysis and market forces model, SWOT analysis, BSC and RBV.Tiles puzzles are a classic game that have been around for decades, providing hours of entertainment for both children and adults alike. This strategy paper will help the cooperative members to strategically build a sustainable youth-driven platform of productive SMEs for jobs creation in branding and marketing industry in Kenya. Being a business model for selling branding products and services, the cooperative is to adopt a diversification market strategy based on RBV. The focus areas of the strategy are: learning and growth of members and employees internal business processes markets and customers and finance. The Mintzberg design school of strategy is applied is relation to Porter's value chain analysis, and five forces model, SWOT analysis and BSC. This paper explores the strategy development of BAM cooperative. In Nairobi, SMEs in the branding and marketing industry have formed the Brand Ambassadors Marketing (BAM) cooperative society as a business model for competitiveness with big companies. The industry's market conditions are competitive, even with key success factors for SMEs competencies. The SMEs environment has explicit and implicitly external and internal factors that determine their success. The branding and marketing industry in Kenya is growing to the extent that it is attracting small and micro enterprises (SMEs). This paper shows a facilitative process and models for developing a strategy for a cooperative in Kenya's branding and marketing industry. Many cooperatives are facing challenges in developing business strategy. The paper advocates that as some banks in Nigeria have adopted the model, the management of such banks should be conscious of its limitation and consider adaptation of the model to take into cognizance the impact of competition, technology and other peculiar environmental factors which tends to define the Nigerian business landscape. Some of these weaknesses are: the assumption of cause-and–effect relationship using the model for multiple purposes promote multiple objectives subjectivity in assigning weight to the measures and the inherent flaws associated with the four perspectives - absence of a clear link between the measures. The paper reviewed existing literature relating to the use of balanced scorecard for performance measurement and observed that though these studies agrees that the model has gained wide acceptance among firms as it is capable of helping to overcome the deficiencies of the traditional accounting-based performance measures which includes arbitrariness of earnings as a component of accounting measures, easy manipulation, accounting profits exclude investment, earnings ignore the time value of money and, profits lead to short term focus, it however, has some inherent limitations or weaknesses. This study examines the challenges and prospects of using the balanced scorecard as a performance measurement technique.
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